Even when the mountain beckons, a spontaneous ascent without making the necessary preparations beforehand is never a good idea. The same applies in communication and lobbying projects. We always start out by analysing the initial situation and monitoring developments before prioritising the options for action available to us and mapping out the ‘route’.
We always create the ideal roadmap to the summit, and we know we can always change it if it doesn’t work out. Although it’s important to have a plan, the following insightful quote by a famous heavyweight boxer is still true today: “Everyone has a plan – ’til they get punched in the mouth.”
When the analysis is finished, the strategic position is good, the narrative is spot on, the key messages are strong and the timing is perfect, we have to consider how flexible your approach needs to be and which channels are the best choice for communicating with the target audience. These are things we do every day; hence the 365 in our company name.
As part of the Hirschen Group network we are always able to incorporate campaign elements that boost our political communications.